Online rating and review systems have become an integral aspect of our digital world and used as an evaluator to assist in decision making. Are these review mechanisms valid? Is there authenticity or are they potentially tainted? Sites and services such as Yelp, Angie’s List, CNet, Trip Advisor and Epinions to name a few, allow for review postings by consumers to be reviewed by others to obtain a general observation of likes, dislikes and comments.
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