Episode 24 remix - Social Media
This podcast is a special remix for members of the Today in Social Media Ning group. The remix is a discussion primarily on the values of Social Media in business. This episode includes special guest Katie Ingraham, Director of Social Media, Foot Solutions. Enjoy.
Business and Social Media
- Values of Businesses entering Social Media
- Goals, Objectives, Strategies and Tactics
- Monitoring and Measurements, ROI
- Depends on how your business uses social media
- (customer service, building a brand, maintaining a brand…)
- Transparency and authenticity
- the good, bad and the ugly of auto-generated content
- Services to use and tactics
Personal Social Media
- Generational differences
- Geolocation
- Ethics and privacy
- Use in the work place
- Social Media and Higher Education (how do high school/college age students view social media?)
